Video for the Puma x AW LAB capsule collection, directed by Giacomo Soranzio.
A visual mix of digital footage with vintage lenses, miniDV, and 3D scans captured via iPhone. The spring collection combines Puma outfits and sneakers in a mixed media aesthetic. The video was shared on AW LAB’s social channels and displayed on in-store monitors.
Produced by Helsinky.
A visual mix of digital footage with vintage lenses, miniDV, and 3D scans captured via iPhone. The spring collection combines Puma outfits and sneakers in a mixed media aesthetic. The video was shared on AW LAB’s social channels and displayed on in-store monitors.
Produced by Helsinky.
IG CREDITS
@puma
Modern Nature @puma x @awlab
Directed and edited by me
With @claraa.doyen
Camera mini DV: @rubentheokost
Produced by @helsinkiagency
Producer: @anamenendezsole
Stylist: @vincentcampillo
MUAH: @maxmoodhair
VFX: @giacomo_sora
@puma
Modern Nature @puma x @awlab
Directed and edited by me
With @claraa.doyen
Camera mini DV: @rubentheokost
Produced by @helsinkiagency
Producer: @anamenendezsole
Stylist: @vincentcampillo
MUAH: @maxmoodhair
VFX: @giacomo_sora