Giacomo
Soranzio

About







Analog glitches for Diesel’s new denim drop.

Directed by Fabrizio Narcisi, the campaign features a CCTV-style, perspective enhanced with analog distortions. The glitched split screen format is evoking real surveillance monitors.

To achieve this result, I transformed the digital video signal into analog to get a more organic look and unpredictable distortions.

I created the glitches using an analog video synthesizer and old CRT TVs, adding a raw, distorted layer to the visuals.

IG CREDITS